art director

SYDNEY, AUSTRALIA

Campaign

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TVC + Social

KIA | BARTY'S RENO

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1

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/ About the project

Why just launch a ute, when you can establish an entire town? 


Building off the success of ‘Kia’s got a ute’, we launched the Kia Tasman by building an entire dust baked, sports star studded, ute loving town around it. Tasman Town. 


This campaign follows our sporting legends and the legendary Kia Tasman as it takes on the toughest challenge the town can muster. 

/ Credits

Client:

Kia

/ Year

2025

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