PROPOSITION | Empower women through connections INSIGHT | Women with intellectual disabilities are 1.5x times more likely to face abuse from romantic partners, largely due to difficulty identifying early warning signs. A statistic that is as horrifying as it is true. IDEA | To help combat this, we will launch a Bumble X Duolingo course empowering women with intellectual disabilities to recognise early signs of an unsafe partner. Integrated directly with the Bumble app for ongoing support, the partnership helps women build safer and more genuine connections. EXECUTION PART ONE | The new ‘Language of Red Flags’ Bumble course is launched on Duolingo. It covers everything from basic social cues to advanced topics on dealing with threat. PART TWO | Bumble incorporates an AI integration of “The Language of Red Flags” into the Bumble chat. The integration flags concerning language, educating and assisting women.
CLIENT
AWARD School
ROLE
CREATIVE DIRECTOR
This will hide itself!
PROPOSITION | Empower women through connections INSIGHT | Women with intellectual disabilities are 1.5x times more likely to face abuse from romantic partners, largely due to difficulty identifying early warning signs. A statistic that is as horrifying as it is true. IDEA | To help combat this, we will launch a Bumble X Duolingo course empowering women with intellectual disabilities to recognise early signs of an unsafe partner. Integrated directly with the Bumble app for ongoing support, the partnership helps women build safer and more genuine connections. EXECUTION PART ONE | The new ‘Language of Red Flags’ Bumble course is launched on Duolingo. It covers everything from basic social cues to advanced topics on dealing with threat. PART TWO | Bumble incorporates an AI integration of “The Language of Red Flags” into the Bumble chat. The integration flags concerning language, educating and assisting women.
CLIENT
AWARD School
ROLE
CREATIVE DIRECTOR
This will hide itself!
PROPOSITION | Empower women through connections INSIGHT | Women with intellectual disabilities are 1.5x times more likely to face abuse from romantic partners, largely due to difficulty identifying early warning signs. A statistic that is as horrifying as it is true. IDEA | To help combat this, we will launch a Bumble X Duolingo course empowering women with intellectual disabilities to recognise early signs of an unsafe partner. Integrated directly with the Bumble app for ongoing support, the partnership helps women build safer and more genuine connections. EXECUTION PART ONE | The new ‘Language of Red Flags’ Bumble course is launched on Duolingo. It covers everything from basic social cues to advanced topics on dealing with threat. PART TWO | Bumble incorporates an AI integration of “The Language of Red Flags” into the Bumble chat. The integration flags concerning language, educating and assisting women.
CLIENT
AWARD School
ROLE
CREATIVE DIRECTOR
This will hide itself!